WINE GARDEN
Santa Ynez Valley pinots and more, poured by the people who make them. Chairs in the shade, glass in hand, fog long gone by eleven.
SHOP BLACK-OWNED · WINE GARDEN · LIVE MUSIC · FAMILY LAWN · SANTA BARBARA · SATURDAY, MAY 8, 2027 · EARLY BIRD TICKETS $30 · ON SALE JANUARY 2027 · KIDS FREE
AN OPEN-AIR MARKET AND FESTIVAL · SANTA BARBARA · SATURDAY, MAY 8, 2027
The Noir Founders Pavilion
One sun-filled Saturday shopping Black-owned brands on the Santa Barbara waterfront, with a wine garden, live music and a lawn for the kids.
Early bird tickets $30. Kids 12 and under free. Everyone welcome.
There is beautiful, and then there is Santa Barbara in May. Shop Black-owned brands, linger at the main stage, and feel what the Riviera was always meant to be.
WHAT YOU'LL FIND
One day, five ways in.
VENDOR VILLAGE
Beauty, fashion, home, food, wine and design. All Black-owned. Come to browse, leave with something you love.
CONVERSATIONS ON THE MAIN STAGE
Main Stage Topics
Money Talks
Net worth, not just income
Own the Block
Real estate, first door to tenth
Pass It Forward
Wills, trusts and the family conversation
Your Next Chapter
AI and staying relevant
Raising Owners
Kids, money and confidence
How Capital Finds You
Investing, angels and getting funded
Late morning · Conversations Afternoon · Author signings Golden hour · Live sets
Speakers announced with tickets in January 2027.
ART & BEAUTY
Artists, galleries, hair and skin care, and a treatment bar for the heat of the day.
FAMILY HOUSE
A kids corner, portraits, shade and a lawn to run on. Every generation welcome.
THE ENERGY
Riviera daytime. Linen, color, a glass of rosé at eleven without apology.
ATTIRE Riviera casual. Linen, spring color, shoes you can walk in.
TICKETS
Tickets on sale January 2027.
Early bird general admission is $30, and a portion of every ticket goes to Santa Barbara community foundations. Kids 12 and under are free. Get ticket alerts and we'll let you know the moment they go on sale.
Saturday
MAY 8, 2027
Free
KIDS 12 AND UNDER
WHY IT MATTERS
Every dollar does something.
For generations, Oak Bluffs on Martha's Vineyard has been a place Black families return to every summer. The Pavilion is built in that spirit: a place to come back to, every May.
- Every purchase goes straight to a Black-owned business.
- A portion of every ticket goes to Santa Barbara community foundations.
- Your weekend supports the local hotels, restaurants and shops too.
THE FOUNDER
Nneka E. Lee
FOUNDER, THE NOIR RESERVE
Nneka E. Lee is an award-winning producer and executive with 15 years in television, digital media and brand partnerships, including roles at Amazon, Hello Sunshine and Mass Appeal. She is the founder of Celebrate & Elevate, an advisor to the Tory Burch Foundation and a member of the Black@ADCOLOR leadership team.
The idea for The Noir Reserve came in spring 2026, during a season of calls from accomplished friends rethinking what came next, and it took shape on trips to Santa Barbara. Her belief is simple: influence should turn into ownership.
"The Noir Reserve connects Black excellence with the capital, relationships, knowledge, and infrastructure needed to turn influence into ownership."
Nneka E. Lee, Founder
FOR BLACK-OWNED BRANDS
Sell at the Pavilion.
Black-owned brand in beauty, fashion, home, food, wine, design or art? We'd love to meet you.
PLAN YOUR VISIT
Santa Barbara, Saturday, May 8, 2027.
On the Santa Barbara waterfront, about 90 minutes north of Los Angeles by car, or a scenic ride up the coast on the Pacific Surfliner. Exact venue announced with tickets in January 2027.
Is it open to the public?+
Yes. Everyone is welcome.
Can I bring my kids?+
Please do. Kids 12 and under are free, and the Family House is made for them.
Is there wine?+
Yes. You must be 21 or older to enjoy the Wine Garden. Please sip responsibly.
Where is it?+
On the Santa Barbara waterfront. The exact venue is announced with ticket sales in January 2027.